05. Heineken Always-on Contents

client. Heineken

employer. Irie Original

Insights: The target, Myanmar male millennials, tend to be frequent on social media and are influenced by on-trend yet witty and relatable conversations.

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Campaign: The base assets from Heineken global are transformed into thumb-stopping, engaging contents through brilliant, localised copies that are relevant to culture and current happenings

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Channel: Facebook

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