top of page
05. Heineken Always-on Contents
client. Heineken
employer. Irie Original
Insights: The target, Myanmar male millennials, tend to be frequent on social media and are influenced by on-trend yet witty and relatable conversations.
Campaign: The base assets from Heineken global are transformed into thumb-stopping, engaging contents through brilliant, localised copies that are relevant to culture and current happenings
Channel: Facebook
bottom of page