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01. Say Goodbye to Sleeves

client. NIVEA

employer. Synapse Original


Insights: It’s a rare sight for regular Myanmar girls to wear sleeveless clothing as they tend to be shy to expose their skin, or feel insecure about their underarms.

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Campaign: A DIY TikTok challenge led by influencers, whereby they first wore clothes with long sleeves and then, cut the sleeves away, confidently showing their underarms with an impactful, strong message to be confident in their own skin.

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Channel: Facebook, TikTok

Project 01

© 2024 by May

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