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02. Pearls of Wisdom
client. NIVEA
employer. Synapse Original
Insights: The campaign can open real pearls of wisdom through innovative digital platforms and ideas, to give young females the tools to discover themselves and feel confident in their own skin.
Campaign: A three-fold campaign that starts the pearls of wisdom conversation on Facebook, which was followed by always-on healthy skin tips content on Instagram stories through collaboration with a beauty influencer. The campaign was then amplified with an Instagram filter user-generated campaign, bringing the young females to be a part of the pearls of wisdom conversations.
Channels: Instagram, Facebook, YouTube
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